What do you do when you can never find the right clothes to wear to a wedding? Start your own modest fashion line, of course!
This is exactly what the two Persian Jewish women behind the LA-based brand, RaJu, did. Now, Rachelle Yadegar and Judith Illulian have a pretty diverse clientele: “They’re Mormons, they’re Muslims, they’re lawyers, they’re professional, it’s not only the Jewish community.”
Walking around the streets of LA, these glamorous ladies tell us how they made their “passion for fashion” into a career, and why looking your best is a huge part of being a Persian Jew in the U.S.
Watch the short video here:
Can we ask?
It's important to us to keep the warm, joyfully Jewish community on Kveller accessible for all. Reader donations help us do just that. Can you spare a few to keep Kveller free? (We'll love you forever.)
Watch more videos in this series here.
