This Is the Only Ad About Sanitary Napkins You Need to Watch

Aren’t you tired of all the really ridiculously cliched and overly happy commercials about sanitary napkins and tampons? Anytime menstruation is ever mentioned in an advertisement, there’s always some kind of overly happy woman jogging in the park–because LOOK, WOMEN CAN JOG EVEN WHEN THEY HAVE THEIR PERIOD!!!

Well, now Bodyform’s new ad campaign Red.fit, created by London agency AMV BBDO, actually gets it. They give us a real picture of what womanhood is–and how menstruation doesn’t stop that: We’re badass, strong humans, and bleeding doesn’t change that.

Watch the amazing ad below–it is explicit in certain areas, just FYI:

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Joanna C. Valente

Joanna Valente is the former Staff Writer at Kveller. Joanna is the author of Sirs & Madams, The Gods Are Dead, Xenos, and Marys of the Sea, and received an MFA at Sarah Lawrence College. You can follow @joannasaid on Twitter and @joannacvalente on Instagram.